This is an **Echinacea**, commonly called a **coneflower**—probably an orange-red, semi-double hybrid cultivar. The exact variety is difficult to confirm without its label. It is a **hardy perennial** that: - Prefers **full sun** - Needs reasonably **free-draining soil** - Flowers from summer into autumn - Attracts bees and butterflies - Dies back in winter and regrows in spring After planting, water it regularly until established. Leave the dried flower heads standing over winter for structure and seeds for birds, then cut the old stems down in early spring. Avoid waterlogged ground, especially during winter.