Plant name: *Echinacea purpurea* — cultivar uncertain **Common name:** Purple coneflower **Identification confidence:** High for the species; the bright-pink cultivar cannot be reliably identified from the photograph alone. **Distinguishing features:** Large, daisy-like magenta-pink flowers with prominent orange-red central cones, upright hairy stems, and coarse, lance-shaped green leaves. **Mature height and spread:** Approximately 60–100 cm tall and 40–60 cm wide. **Flowering season:** July to October in the UK, especially when faded flowers are removed. **Soil and light:** Best in full sun and fertile but well-drained soil. It tolerates clay if drainage is reasonable but dislikes persistently wet winter ground. **Watering:** Water regularly during its first growing season. Once established, it is reasonably drought tolerant, although occasional deep watering helps during prolonged dry weather. **Feeding:** Apply compost or a light general-purpose feed in spring. Avoid excessive feeding, which can produce weak, floppy growth. **Pruning care:** Deadhead to encourage further flowers, or leave some seed heads over winter for birds and structural interest. Cut old stems down to ground level in late winter or early spring. Divide congested clumps in spring every few years.